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News & Releases

NEC Launches ML440 Handset for Small to Mid-sized Businesses
Posted on Tuesday, November 1, 2011 at 9:25 AM

Irving, Texas – November 1, 2011 – NEC Corporation of America (NEC) today announced the availability of the ML440 Multi-line Wireless Handset for the UNIVERGE SV8100 communications server, designed specifically to meet the needs of small to mid-sized businesses. The first ML440 deployment was part of a recent system upgrade that allowed for increased employee productivity and enhanced customer service.

Southern Wholesale Florist, a family-owned small business in Little Rock, Ark., recently completed beta testing of the ML440. NEC and authorized NEC dealer, Heritage Communications Inc., led the implementation which allows sales associates to answer customer calls anywhere in its 17,500 square foot facility, including within the floral coolers.

“We’ve relied on NEC technology since 1998, so when it came time to upgrade our phone system we knew who to turn to for a wireless handset that would allow us to increase efficiency and survive rigorous daily use by our sales reps,” said Misty Gaston, VP and corporate secretary for Southern Wholesale Florist. “Our 400 customers now feel like they are being heard and it allows our sales force to fill more orders in a shorter period of time.”

According to Gaston, the ML440 has helped employees stay in touch with customers and  address customer needs on a more personal basis. Missed sales opportunities are a thing of the past, now that the sales force can take calls while filling other orders on the warehouse floor. Also, the new UNIVERGE SV8100 communication system has decreased the number of customer complaint calls, which has boosted return sales and employee morale.

“Southern Wholesale Florist’s ordering system deals in same-day delivery which makes streamlined communications a must. They now have an edge to help them get fresh orders to their customers faster and more accurately,” said Larry Levenberg, Vice President of Channel Sales and Marketing, Communications Technologies, NEC Corporation of America.. “NEC’s ML440 handset provides employees with an innovative way to assist customers, whether at their desk, on another line, or while hunting the show floor for just the right product to fill a customer’s order.”

The ML440, now generally available to NEC customers, operates on the 1.9 GHz band giving superior sound quality compared to products sold on the 2.4 GHz and 5.8 GHz bands. The handset also includes:

  • Illuminated, color LCD display with GUI for poorly lit environments
  • Internal loudspeaker provides hands free operation
  • Advanced call-logging features simplify call management
  • Long-lasting battery includes 20 hours of talk time of and 200 hours of standby
  • Compact design allows for easy use in physically active work conditions
  • Soft keys for hold, transfer, conference
  • Multiple handsets can be programmed to ring at once
  • Calls can transfer to the back office after a set amount of time

“In our business if you drop a call or don’t get back to a customer fast enough, they call the next supplier on the list,” said Gaston. “As one of my top salespeople said, he wouldn’t do this job if we went back to the old system.”

Read more on the NEC Corporate website.

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